It’s no secret that the difference between a Facebook ad and a Google Search ad is that on Facebook, the user’s intent is to browse the content of the people they follow, not to do research, sign-up, or purchase anything. That’s why it’s so important for your Facebook ad to be both visually appealing and extremely relevant to the user. Is that still enough to generate actual conversions?
For some, yes, but for many others, the answer is no. Let me give you a scenario to explain why.
Great article by James Hemingway, very top level though. And there appear to be a lot of great opportunities.
As with everything Facebook there are so many levels.
However, I think the benefits make them worth trying out. I plan to try it out next week on one of my customers, I’ll report back.