Tag Archives: writing for the web

Blogging is Good for Business - Heather Robertson

Blogging Is Good For Business

Is blogging part of your digital marketing toolbox? If you’ve been shying away from posting blogs for any number of reasons, now might be the time to change and get involved. Recent digital marketing studies indicate that blogging is good for business. Content continues to be king! As search engine algorithms become smarter and more intuitive, regularly posting new, relevant web content is key to driving traffic to your site… Read Article →

Your Website Needs To Pass The Blink Test - Heather Robertson.ca

What’s Going On With Your Website?

There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers. Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website.  Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement…. Read Article →

Blogging Tips

Blogging Tips For Web Writers

I have the good fortune to have two very fine editors. They take my finished pieces and by simply moving a line, paragraph, word or two, make them sparkle. Neither is afraid of the tough conversations and in my writing career, I’ve had a few. I produce very different types of prose for each of my editors. For one, I create 500 word essays while for the other it’s 250… Read Article →