Tag Archives: websites

SMB need websites for business | Heather Robertson

Are You Conducting Business Without A Website?

It’s strange to consider that there there are still SMB (small and medium sized businesses) without a company website. Susan Solovic The Small Business Expert, (Find Susan on Twitter) had the same observation. In a recent article, she used the following analogy to explain the critical importance of having a website in 2016. It’s kind of amusing. Climb into your time machine and set it for 1965. Push the big red button. Okay, you’re… Read Article →

Your Website Needs To Pass The Blink Test - Heather Robertson.ca

What’s Going On With Your Website?

There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers. Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website.  Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement…. Read Article →

Is Your Business Still Avoiding Social Media | Heather Robertson Internet Marketer

Is Your Business Still Avoiding Social Media?

So, what is all the hubbub about Social Media anyway? Does it seem like every time you turn around yet another competitor has a Facebook Page? Social media is not out to replace traditional marketing opportunities, it’s simply an on-line marketing strategy that can generate more traffic to your website; increase your brand awareness and help you find more customers. Even internet ninjas are struggling to define social media. One… Read Article →

Is Your Website Pulling It's Weight - Heather Robertson Internet Marketer

How Do You Know If Your Website Is Pulling It’s Weight?

Is your website doing its job? And, more importantly, how do you know? There are approximately 110 million websites. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have too. It’s usually a ‘quick launch’ lacking a specific purpose, KPIs and no real way of measuring whether the website actually impacts their bottom line. All businesses spend a… Read Article →

Who Will Build Your Next Website | Heather Robertson - Internet Marketer - Content Strategist

Who Will Build Your New Website?

Internet experts agree that the shelf-life of a website is around two to three years. Web technologies (such as new web programming languages) and communication/marketing opportunities (such as Facebook and Twitter) advance at an exponential rate. Eventually your old website (only 5 years in real-time but a generation in virtual-time) becomes so difficult and cumbersome to use, that you are forced to abandon it. At some point, it’s time to… Read Article →