Is your website doing its job? And, more importantly, how do you know? There are approximately 110 million websites. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have too. It’s usually a ‘quick launch’ lacking a specific purpose, KPIs and no real way of measuring whether the website actually impacts their bottom line. All businesses spend a… Read Article →
If you purchased a banner on another website, which metrics did you put in place to measure it’s success?