Tag Archives: Social Media

The Benefits of Facebook Lead Ads – TechWyse ‘Rise to the Top’ Blog

It’s no secret that the difference between a Facebook ad and a Google Search ad is that on Facebook, the user’s intent is to browse the content of the people they follow, not to do research, sign-up, or purchase anything. That’s why it’s so important for your Facebook ad to be both visually appealing and extremely relevant to the user. Is that still enough to generate actual conversions? For some,… Read Article →

Not Every Company Belongs On Facebook

Mark Zuckerberg cover your ears! It’s always been my contention that NOT every business belongs on Facebook. Don’t get me wrong, I think Facebook is a wonderful tool, but it doesn’t necessarily match the goals of every business. There are lots of reasons to engage in any number of social media channels, but only if they are rooted in a marketing plan with a business case and then appropriated proper resources…. Read Article →

Beyond Page Rank: More Inbound Marketing Tips

Page One: What’s The Big Deal?

‘Why aren’t we on page one?’ was the bellow from the Board Room. The lowly Marketing Director cringed at the question. Because, yesterday everything was just fine when the site was on page one. Today of course, everything has changed. Page Rank, what a conundrum, and it’s been brewing for several years. It’s such a rush when your website appears on page one above your competitors. But today’s online marketing… Read Article →

Social-Media-Sizing-Cheat-Sheet |Heather Robertson Internet Marketer - Content Strategist

Social Media Sizing Cheat Sheet

This is a shout out to LunaMetrics for great content marketing – and not just once but twice! I’m a wordsmith. Sure, I can import a photo and crop-it decently but getting things to fit is another matter. The other day I was trying to squeeze a photo into a Twitter Profile Pic. Did you know that Twitter does not provide the required dimensions in their help center? But that… Read Article →

So What's With All The LinkedIn Endorsements - Heather Robertson Internet Marketer Content Strategist

So What Gives With All The LinkedIn Endorsements?

I like Linked In. It’s a useful tool. I diligently follow several connections because of the nature and quality of their posts. I also like to know when someone has changed jobs – good or bad, so I can drop them a note. I have joined, ‘unjoined’ and then rejoined several discussion groups. And I’ve encouraged many of my SMB customers to create a Linked In business page. For sure,… Read Article →