Tag Archives: small business

Managing Your Online Reputation

Your Online Reputation Needs Managing Too!

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action. Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty. The same holds true online. Every business needs to think about managing its reputation online… Read Article →

Avoid Phishing Scams | Heather Robertson

Avoiding Them ‘Phishing’ Internet Scams!

Honestly, the digital space should declare a fifth season and label it SCAM-time. While anytime is SPAM/SCAM time, in early spring and late summer it’s seemingly more bountiful. Business SCAM emails are slightly more difficult to recognize, because they are a little more sophisticated than the standard ‘419’ request for an ill relative. They look professional and sport some pretty heavy credentials. And, they have a hook. It begins with… Read Article →

Photo Credit - Kokio

A CRM Tool: Another great ‘cloud’ solution

It’s just smart to be organized. It may seem that we’ve evolved from notes on scrap pieces of paper, but in some cases we’ve simply replaced computers for paper. Good customer record keeping facilitates a host of opportunities. A CRM (customer relationship management) tool that’s affordable, easy to manage will not only keep company records organized and current but generate new leads. In the past, CRMs used to be overly… Read Article →

Content Is King - Still - Heather Robertson

It’s NO Surprise
That Content Is King – STILL

Good content is strategic to an effective online presence. Well written content that is consumer-centric will drive new customers to your site, hands down.  And any online platform with good content will survive any algorithm update, new social media start-up or recently derived metric. If you’re not creating new web content then you aren’t helping your business. Consumers expect to find information online. And when a company has an online… Read Article →

Beyond Page Rank: More Inbound Marketing Tips

Page One: What’s The Big Deal?

‘Why aren’t we on page one?’ was the bellow from the Board Room. The lowly Marketing Director cringed at the question. Because, yesterday everything was just fine when the site was on page one. Today of course, everything has changed. Page Rank, what a conundrum, and it’s been brewing for several years. It’s such a rush when your website appears on page one above your competitors. But today’s online marketing… Read Article →