Tag Archives: SEO

Managing Your Online Reputation

Your Online Reputation Needs Managing Too!

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action. Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty. The same holds true online. Every business needs to think about managing its reputation online… Read Article →

Is Your Website Pulling It's Weight - Heather Robertson Internet Marketer

How Do You Know If Your Website Is Pulling It’s Weight?

Is your website doing its job? And, more importantly, how do you know? There are approximately 110 million websites. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have too. It’s usually a ‘quick launch’ lacking a specific purpose, KPIs and no real way of measuring whether the website actually impacts their bottom line. All businesses spend a… Read Article →