Tag Archives: search engine optimization

Blogging is Good for Business - Heather Robertson

Blogging Is Good For Business

Is blogging part of your digital marketing toolbox? If you’ve been shying away from posting blogs for any number of reasons, now might be the time to change and get involved. Recent digital marketing studies indicate that blogging is good for business. Content continues to be king! As search engine algorithms become smarter and more intuitive, regularly posting new, relevant web content is key to driving traffic to your site… Read Article →

Managing Your Online Reputation

Your Online Reputation Needs Managing Too!

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action. Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty. The same holds true online. Every business needs to think about managing its reputation online… Read Article →

Beyond Page Rank: More Inbound Marketing Tips

Page One: What’s The Big Deal?

‘Why aren’t we on page one?’ was the bellow from the Board Room. The lowly Marketing Director cringed at the question. Because, yesterday everything was just fine when the site was on page one. Today of course, everything has changed. Page Rank, what a conundrum, and it’s been brewing for several years. It’s such a rush when your website appears on page one above your competitors. But today’s online marketing… Read Article →

Is Your Website Pulling It's Weight - Heather Robertson Internet Marketer

How Do You Know If Your Website Is Pulling It’s Weight?

Is your website doing its job? And, more importantly, how do you know? There are approximately 110 million websites. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have too. It’s usually a ‘quick launch’ lacking a specific purpose, KPIs and no real way of measuring whether the website actually impacts their bottom line. All businesses spend a… Read Article →

Blogging Tips

Blogging Tips For Web Writers

I have the good fortune to have two very fine editors. They take my finished pieces and by simply moving a line, paragraph, word or two, make them sparkle. Neither is afraid of the tough conversations and in my writing career, I’ve had a few. I produce very different types of prose for each of my editors. For one, I create 500 word essays while for the other it’s 250… Read Article →