Tag Archives: marketing strategies

Email Marketing Remains Strong - Heather Robertson

Email Marketing Remains Strong

Remember CASL? The Anti-Spam Legislation introduced by the CRTC  just over a year ago. Its mandate: to whip electronic communications – specifically email marketing — into shape and greatly reduce the mammoth amount of SPAM and un-wanted emails. The threat of non-compliance for a business was an administrative penalty up to $10-million. It all seemed very ominous and sent some worried businesses into a tail-spin. So what’s happened over the… Read Article →

Managing Your Online Reputation

Your Online Reputation Needs Managing Too!

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action. Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty. The same holds true online. Every business needs to think about managing its reputation online… Read Article →

Know Your Customer - Heather Robertson Internet Marketer - Content Stragetist

KYC – Know Your Customer

The Toronto Boat Show (TIBS) has an interesting marketing initiative – the  I Love Boating Photo Contest. This is not a new idea for the Toronto Boat Show. In fact, the first TIBS photo contest dates back to when boaters submitted real photographs. Judging was a nightmare, having to sift through piles and re-piles of ‘reflective’ photos to determine a winner. The winning photos and honourable mentions were really enlarged and placed… Read Article →

So What's With All The LinkedIn Endorsements - Heather Robertson Internet Marketer Content Strategist

So What Gives With All The LinkedIn Endorsements?

I like Linked In. It’s a useful tool. I diligently follow several connections because of the nature and quality of their posts. I also like to know when someone has changed jobs – good or bad, so I can drop them a note. I have joined, ‘unjoined’ and then rejoined several discussion groups. And I’ve encouraged many of my SMB customers to create a Linked In business page. For sure,… Read Article →

Getting Your Hands Dirty - Heather Robertson | Internet Marketer - Content Strategist

Getting Your Hands Dirty in Social Media

In a poll conducted by OurCreativeWorks, readers were asked to ‘weigh in’  on what they felt was the best piece of advice an SMB owner needed to grow their business. There were only 5 possible answers – all related to marketing. Interestingly enough, what SMB’s felt they needed most after a marketing strategy, was engaging in some form of social media. OurCreativeWorks didn’t provide any polling stats (number of respondents… Read Article →