Tag Archives: internet marketing

UTM Codes Provide Info For Analysts & SMBs

The 3 Essential Questions a UTM Link Can Answer: When all UTM’ed up, a link should be able to help you answer some basic questions about your web traffic: Where is the traffic coming from? How is it getting to me? Why is it coming to me? Essentially, UTM codes tell the story of how your traffic is coming to you. Source: What Is a UTM Code? The Complete Guide… Read Article →

SMB need websites for business | Heather Robertson

Are You Conducting Business Without A Website?

It’s strange to consider that there there are still SMB (small and medium sized businesses) without a company website. Susan Solovic The Small Business Expert, (Find Susan on Twitter) had the same observation. In a recent article, she used the following analogy to explain the critical importance of having a website in 2016. It’s kind of amusing. Climb into your time machine and set it for 1965. Push the big red button. Okay, you’re… Read Article →

Not Every Company Belongs On Facebook

Mark Zuckerberg cover your ears! It’s always been my contention that NOT every business belongs on Facebook. Don’t get me wrong, I think Facebook is a wonderful tool, but it doesn’t necessarily match the goals of every business. There are lots of reasons to engage in any number of social media channels, but only if they are rooted in a marketing plan with a business case and then appropriated proper resources…. Read Article →

Managing Your Online Reputation

Your Online Reputation Needs Managing Too!

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action. Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty. The same holds true online. Every business needs to think about managing its reputation online… Read Article →

Avoid Phishing Scams | Heather Robertson

Avoiding Them ‘Phishing’ Internet Scams!

Honestly, the digital space should declare a fifth season and label it SCAM-time. While anytime is SPAM/SCAM time, in early spring and late summer it’s seemingly more bountiful. Business SCAM emails are slightly more difficult to recognize, because they are a little more sophisticated than the standard ‘419’ request for an ill relative. They look professional and sport some pretty heavy credentials. And, they have a hook. It begins with… Read Article →