Tag Archives: inbound marketing

Email Marketing Remains Strong - Heather Robertson

Email Marketing Remains Strong

Remember CASL? The Anti-Spam Legislation introduced by the CRTC  just over a year ago. Its mandate: to whip electronic communications – specifically email marketing — into shape and greatly reduce the mammoth amount of SPAM and un-wanted emails. The threat of non-compliance for a business was an administrative penalty up to $10-million. It all seemed very ominous and sent some worried businesses into a tail-spin. So what’s happened over the… Read Article →

Photo Credit - Kokio

A CRM Tool: Another great ‘cloud’ solution

It’s just smart to be organized. It may seem that we’ve evolved from notes on scrap pieces of paper, but in some cases we’ve simply replaced computers for paper. Good customer record keeping facilitates a host of opportunities. A CRM (customer relationship management) tool that’s affordable, easy to manage will not only keep company records organized and current but generate new leads. In the past, CRMs used to be overly… Read Article →

Content Is King - Still - Heather Robertson

It’s NO Surprise
That Content Is King – STILL

Good content is strategic to an effective online presence. Well written content that is consumer-centric will drive new customers to your site, hands down.  And any online platform with good content will survive any algorithm update, new social media start-up or recently derived metric. If you’re not creating new web content then you aren’t helping your business. Consumers expect to find information online. And when a company has an online… Read Article →

Your Website Needs To Pass The Blink Test - Heather Robertson.ca

What’s Going On With Your Website?

There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers. Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website.  Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement…. Read Article →

Beyond Page Rank: More Inbound Marketing Tips

Page One: What’s The Big Deal?

‘Why aren’t we on page one?’ was the bellow from the Board Room. The lowly Marketing Director cringed at the question. Because, yesterday everything was just fine when the site was on page one. Today of course, everything has changed. Page Rank, what a conundrum, and it’s been brewing for several years. It’s such a rush when your website appears on page one above your competitors. But today’s online marketing… Read Article →