Mark Zuckerberg cover your ears! It’s always been my contention that NOT every business belongs on Facebook. Don’t get me wrong, I think Facebook is a wonderful tool, but it doesn’t necessarily match the goals of every business. There are lots of reasons to engage in any number of social media channels, but only if they are rooted in a marketing plan with a business case and then appropriated proper resources…. Read Article →
Last week, two colleagues re-directed emails to me regarding the pull-out of General Motors from Facebook. Along with the attached ‘insane graphics’ file, were the words – ‘Great Laugh’. Since, I’m a social media advocate and they aren’t so much, I took this to mean… “see even GM has seen the light on social media”.