It’s strange to consider that there there are still SMB (small and medium sized businesses) without a company website. Susan Solovic The Small Business Expert, (Find Susan on Twitter) had the same observation. In a recent article, she used the following analogy to explain the critical importance of having a website in 2016. It’s kind of amusing. Climb into your time machine and set it for 1965. Push the big red button. Okay, you’re… Read Article →
There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers. Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website. Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement…. Read Article →
This is a shout out to LunaMetrics for great content marketing – and not just once but twice! I’m a wordsmith. Sure, I can import a photo and crop-it decently but getting things to fit is another matter. The other day I was trying to squeeze a photo into a Twitter Profile Pic. Did you know that Twitter does not provide the required dimensions in their help center? But that… Read Article →
Internet experts agree that the shelf-life of a website is around two to three years. Web technologies (such as new web programming languages) and communication/marketing opportunities (such as Facebook and Twitter) advance at an exponential rate. Eventually your old website (only 5 years in real-time but a generation in virtual-time) becomes so difficult and cumbersome to use, that you are forced to abandon it. At some point, it’s time to… Read Article →
While social media widgets, RSS feed, blogs and events calendars are great tools – nothing remains more important and critical to the success of any website than content. On the web – Content Is King! Having a website that is chalk full of quality content not only creates long-lasting relationships with visitors but with search engines.