Writing great blog posts is not just important for customer relations but critical for search engines which find and deliver the most relevant content to a consumer keyword search query. If your company is regularly creating customer focussed content, then the company website will have more opportunities to appear on search result pages. In the post, Blogging Is Good For Business I covered the value of blogging — how it provides… Read Article →
Honestly, the digital space should declare a fifth season and label it SCAM-time. While anytime is SPAM/SCAM time, in early spring and late summer it’s seemingly more bountiful. Business SCAM emails are slightly more difficult to recognize, because they are a little more sophisticated than the standard ‘419’ request for an ill relative. They look professional and sport some pretty heavy credentials. And, they have a hook. It begins with… Read Article →
Good content is strategic to an effective online presence. Well written content that is consumer-centric will drive new customers to your site, hands down. And any online platform with good content will survive any algorithm update, new social media start-up or recently derived metric. If you’re not creating new web content then you aren’t helping your business. Consumers expect to find information online. And when a company has an online… Read Article →
The Toronto Boat Show (TIBS) has an interesting marketing initiative – the I Love Boating Photo Contest. This is not a new idea for the Toronto Boat Show. In fact, the first TIBS photo contest dates back to when boaters submitted real photographs. Judging was a nightmare, having to sift through piles and re-piles of ‘reflective’ photos to determine a winner. The winning photos and honourable mentions were really enlarged and placed… Read Article →
While social media widgets, RSS feed, blogs and events calendars are great tools – nothing remains more important and critical to the success of any website than content. On the web – Content Is King! Having a website that is chalk full of quality content not only creates long-lasting relationships with visitors but with search engines.