Writing great blog posts is not just important for customer relations but critical for search engines which find and deliver the most relevant content to a consumer keyword search query. If your company is regularly creating customer focussed content, then the company website will have more opportunities to appear on search result pages. In the post, Blogging Is Good For Business I covered the value of blogging — how it provides… Read Article →
Good content is strategic to an effective online presence. Well written content that is consumer-centric will drive new customers to your site, hands down. And any online platform with good content will survive any algorithm update, new social media start-up or recently derived metric. If you’re not creating new web content then you aren’t helping your business. Consumers expect to find information online. And when a company has an online… Read Article →
There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers. Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website. Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement…. Read Article →
I have the good fortune to have two very fine editors. They take my finished pieces and by simply moving a line, paragraph, word or two, make them sparkle. Neither is afraid of the tough conversations and in my writing career, I’ve had a few. I produce very different types of prose for each of my editors. For one, I create 500 word essays while for the other it’s 250… Read Article →
While social media widgets, RSS feed, blogs and events calendars are great tools – nothing remains more important and critical to the success of any website than content. On the web – Content Is King! Having a website that is chalk full of quality content not only creates long-lasting relationships with visitors but with search engines.