Tag Archives: brand awareness

What's Your Brand? Heather Robertson Internet Marketer - Content Strategist

What’s Your Brand?

Brand identity isn’t just for the big guys. Small and medium sized businesses (SMB) also have a vested interest in having a distinct brand identity. In the digital space, articulating your company’s brand is the first step in ‘optimizing’ your digital footprint. In the noisy digital world, a clear consistent brand helps differentiate your company from the competition and generate results. The quarterly American Express Small Business Monitor found that… Read Article →