Tag Archives: Blogging

Let's Talk Blogging | Heather Robertson

Let’s Talk Blogging

Writing great blog posts is not just important for customer relations but critical for search engines which find and deliver the most relevant content to a consumer keyword search query. If your company is regularly creating customer focussed content, then the company website will have more opportunities to appear on search result pages. In the post, Blogging Is Good For Business I covered the value of blogging — how it provides… Read Article →

Blogging is Good for Business - Heather Robertson

Blogging Is Good For Business

Is blogging part of your digital marketing toolbox? If you’ve been shying away from posting blogs for any number of reasons, now might be the time to change and get involved. Recent digital marketing studies indicate that blogging is good for business. Content continues to be king! As search engine algorithms become smarter and more intuitive, regularly posting new, relevant web content is key to driving traffic to your site… Read Article →

Blogging Tips

Blogging Tips For Web Writers

I have the good fortune to have two very fine editors. They take my finished pieces and by simply moving a line, paragraph, word or two, make them sparkle. Neither is afraid of the tough conversations and in my writing career, I’ve had a few. I produce very different types of prose for each of my editors. For one, I create 500 word essays while for the other it’s 250… Read Article →