Tag Archives: Advertising on the Web

What's Your Brand? Heather Robertson Internet Marketer - Content Strategist

What’s Your Brand?

Brand identity isn’t just for the big guys. Small and medium sized businesses (SMB) also have a vested interest in having a distinct brand identity. In the digital space, articulating your company’s brand is the first step in ‘optimizing’ your digital footprint. In the noisy digital world, a clear consistent brand helps differentiate your company from the competition and generate results. The quarterly American Express Small Business Monitor found that… Read Article →

Is Google AdWords Right For Your Business | Heather Robertson Internet Marketer - Content Strategist

Google AdWords – Is It The Right Choice For Your Business?

Some of the most widely used utilities on the internet, like social media sites and search engines, are popular because they’re free. So how do the companies that run them make such enormous profits? The mainstay of their revenue is derived from what is known as Pay-Per-Click (PPC) advertising – those ‘sponsored links’ or ‘sponsored ads’ that appear on the search engine results page, along with hundreds of other blogs… Read Article →