Content Is King - Still - Heather Robertson

It’s NO Surprise
That Content Is King – STILL

Good content is strategic to an effective online presence. Well written content that is consumer-centric will drive new customers to your site, hands down.  And any online platform with good content will survive any algorithm update, new social media start-up or recently derived metric. If you’re not creating new web content then you aren’t helping your business. Consumers expect to find information online. And when a company has an online… Read Article →

Your Website Needs To Pass The Blink Test - Heather Robertson.ca

What’s Going On With Your Website?

There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers. Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website.  Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement…. Read Article →

Beyond Page Rank: More Inbound Marketing Tips

Page One: What’s The Big Deal?

‘Why aren’t we on page one?’ was the bellow from the Board Room. The lowly Marketing Director cringed at the question. Because, yesterday everything was just fine when the site was on page one. Today of course, everything has changed. Page Rank, what a conundrum, and it’s been brewing for several years. It’s such a rush when your website appears on page one above your competitors. But today’s online marketing… Read Article →

Travel Tips: Keeping Your Data & Devices Safe

Travel Tips: Keeping Your Data & Devices Safe

DARK HOTEL. Sounds like a great name for a mystery novel. In 2009, it was identified by security researchers as a new type of APT (active persistent threat) considered so sophisticated that it could be state-based espionage. Online security is always a serious issue. Personal information and data are coveted by numerous sectors, beginning with global marketing giants, who already own oodles of information from tracking purchasing habits on loyalty… Read Article →

The QR Code for my website

QR Codes: Fighting the ‘cool factor’ in internet marketing

Recently, I was asked about incorporating a QR code in an ad. I was a little bewildered. For what purpose I inquired? The equally bewildered response was ‘you mean you don’t know?’ QRC or QR code is an ancrynom for Quick Response Code, a two dimensional bar code (see mine at the side) with encoded information for a specific item or web page. When a QR code is photo-captured by… Read Article →