So What's With All The LinkedIn Endorsements - Heather Robertson Internet Marketer Content Strategist

So What Gives With All The LinkedIn Endorsements?

I like Linked In. It’s a useful tool. I diligently follow several connections because of the nature and quality of their posts. I also like to know when someone has changed jobs – good or bad, so I can drop them a note. I have joined, ‘unjoined’ and then rejoined several discussion groups. And I’ve encouraged many of my SMB customers to create a Linked In business page.

For sure, I have found LinkedIn to be a useful tool.

And I’m betting that most people feel the same way. However, if it’s going to continue to be useful I’d like to offer the following user suggestions…
    → Please limit the number of posts you do on a daily basis. After awhile it feels like SPAM and I simply skip over your post. Too bad, it might have been useful.

    → If you are linking to an interesting article, please tell me what inspired you to post

LinkedIn Group Etiquette
Graphic From: Wildfiresocialmediamarketing

about that article. Don’t just slap it up as if you are a news service. And do keep your comments personal. Filling the space with a whole lot of techno-speak doesn’t impress me and leaving it blank is annoying.

     → Avoid phrases such as Must ReadBe sure to read –those types of ‘calls to action’ can be annoying – I’ll be the judge of whether it’s a must read. (I’m guilty of this …)

     → I’m touched when a customer who has read my material or knows my work takes the time to endorse me. Thank you. However, please don’t endorse me because we once worked together. And if you want me to endorse you, just ask. Don’t keep endorsing me hoping I will reciprocate – I won’t.

     → If you are giving someone a recommendation, please use some imagination. And be genuine. No one is magnificent, the best, totally wondersome…  Why not just say a few nice things and perhaps give an anecdotal story to highlight the qualities that you think are most important?
I once gave a recommendation for someone and described them as ‘truly dedicated’. I illustrated with the story about how they worked one Super Bowl Sunday even when their team was in the game! That to me was dedication. Of course I didn’t mention that we had the radio while we were working, weren’t allowed to talk and rushed to finish at half time so we could all head home early.

     → Promoting a post from your own blog? Great idea. (I do it too.) However, please let us know that you wrote this and it’s your blog. It doesn’t make it any less important to me, and it doesn’t mean that I wrote read it. But I will read it with a different mind set and I won’t feel betrayed when I finish it only to find that it was a trap set by you or your company to brand yourself.

    → I will continue to seek out and connect with people on LinkedIn who do good things. I agree with Sulemaan Ahmed who posted on Huffington Post Canada that ‘you are judged by the company you keep’. A wise adage that continues to day.

I think social media is a wonderful tool and a great way to stay connected. And LinkedIn is a tool that I pay attention to. However, let’s make sure that it continues to be useful.

~Heather

 

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