Category Archives: Social Media

Not Every Company Belongs On Facebook

Mark Zuckerberg cover your ears! It’s always been my contention that NOT every business belongs on Facebook. Don’t get me wrong, I think Facebook is a wonderful tool, but it doesn’t necessarily match the goals of every business. There are lots of reasons to engage in any number of social media channels, but only if they are rooted in a marketing plan with a business case and then appropriated proper resources…. Read Article →

Social-Media-Sizing-Cheat-Sheet |Heather Robertson Internet Marketer - Content Strategist

Social Media Sizing Cheat Sheet

This is a shout out to LunaMetrics for great content marketing – and not just once but twice! I’m a wordsmith. Sure, I can import a photo and crop-it decently but getting things to fit is another matter. The other day I was trying to squeeze a photo into a Twitter Profile Pic. Did you know that Twitter does not provide the required dimensions in their help center? But that… Read Article →

So What's With All The LinkedIn Endorsements - Heather Robertson Internet Marketer Content Strategist

So What Gives With All The LinkedIn Endorsements?

I like Linked In. It’s a useful tool. I diligently follow several connections because of the nature and quality of their posts. I also like to know when someone has changed jobs – good or bad, so I can drop them a note. I have joined, ‘unjoined’ and then rejoined several discussion groups. And I’ve encouraged many of my SMB customers to create a Linked In business page. For sure,… Read Article →

Getting Your Hands Dirty - Heather Robertson | Internet Marketer - Content Strategist

Getting Your Hands Dirty in Social Media

In a poll conducted by OurCreativeWorks, readers were asked to ‘weigh in’  on what they felt was the best piece of advice an SMB owner needed to grow their business. There were only 5 possible answers – all related to marketing. Interestingly enough, what SMB’s felt they needed most after a marketing strategy, was engaging in some form of social media. OurCreativeWorks didn’t provide any polling stats (number of respondents… Read Article →

Small Business Need Not Be Twitter Shy - Heather Robertson Internet Marketer

Small Business Need Not Be Twitter Shy

When Canadian Astronaut Chris Hadfield took to the Twitter waves the world took notice. Becoming privy to Hadfield’s daily affairs on the International Space Station in 140 characters or less suddenly became significant. Twitter not only elevated Chris Hadfield to celebrity status, but renewed the world’s romance with space. Back here on earth small business can benefit from Twitter in a similar way. Twitter helps: > drive traffic to your… Read Article →