Category Archives: Online Know-How

Travel Tips: Keeping Your Data & Devices Safe

Travel Tips: Keeping Your Data & Devices Safe

DARK HOTEL. Sounds like a great name for a mystery novel. In 2009, it was identified by security researchers as a new type of APT (active persistent threat) considered so sophisticated that it could be state-based espionage. Online security is always a serious issue. Personal information and data are coveted by numerous sectors, beginning with global marketing giants, who already own oodles of information from tracking purchasing habits on loyalty… Read Article →

The QR Code for my website

QR Codes: Fighting the ‘cool factor’ in internet marketing

Recently, I was asked about incorporating a QR code in an ad. I was a little bewildered. For what purpose I inquired? The equally bewildered response was ‘you mean you don’t know?’ QRC or QR code is an ancrynom for Quick Response Code, a two dimensional bar code (see mine at the side) with encoded information for a specific item or web page. When a QR code is photo-captured by… Read Article →

Can Your Business Definite Its Security Culture - Heather Robertson Internet Marketer - Content Strategist

Can Your Business Define Its Security Culture?

Put your hand in the air if you know the password to the back end of your website! Put your hand in the air if you know the login and password to any one of your virtual properties that is currently accessed by only one of your employees. Do you know where your employees store their logins and passwords? In my case – I had them written down on a… Read Article →

Generating Leads From Your Website Heather Robertson Internet Marketer

Generating Leads From Your Website

Performing a daily website review is always a good idea. Web links can break and unless you’re checking for them, they can go undetected. Checking Twitter and Facebook accounts daily – just as you would check your email – simply makes sense. And even though analytics’ information is delayed by a day, it is worth taking a moment to see which keyword phrases are bringing visitors to your website. It… Read Article →