Category Archives: Online Know-How

SMB need websites for business | Heather Robertson

Are You Conducting Business Without A Website?

It’s strange to consider that there there are still SMB (small and medium sized businesses) without a company website. Susan Solovic The Small Business Expert, (Find Susan on Twitter) had the same observation. In a recent article, she used the following analogy to explain the critical importance of having a website in 2016. It’s kind of amusing. Climb into your time machine and set it for 1965. Push the big red button. Okay, you’re… Read Article →

Managing Your Online Reputation

Your Online Reputation Needs Managing Too!

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action. Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty. The same holds true online. Every business needs to think about managing its reputation online… Read Article →

Avoid Phishing Scams | Heather Robertson

Avoiding Them ‘Phishing’ Internet Scams!

Honestly, the digital space should declare a fifth season and label it SCAM-time. While anytime is SPAM/SCAM time, in early spring and late summer it’s seemingly more bountiful. Business SCAM emails are slightly more difficult to recognize, because they are a little more sophisticated than the standard ‘419’ request for an ill relative. They look professional and sport some pretty heavy credentials. And, they have a hook. It begins with… Read Article →

Travel Tips: Keeping Your Data & Devices Safe

Travel Tips: Keeping Your Data & Devices Safe

DARK HOTEL. Sounds like a great name for a mystery novel. In 2009, it was identified by security researchers as a new type of APT (active persistent threat) considered so sophisticated that it could be state-based espionage. Online security is always a serious issue. Personal information and data are coveted by numerous sectors, beginning with global marketing giants, who already own oodles of information from tracking purchasing habits on loyalty… Read Article →

The QR Code for my website

QR Codes: Fighting the ‘cool factor’ in internet marketing

Recently, I was asked about incorporating a QR code in an ad. I was a little bewildered. For what purpose I inquired? The equally bewildered response was ‘you mean you don’t know?’ QRC or QR code is an ancrynom for Quick Response Code, a two dimensional bar code (see mine at the side) with encoded information for a specific item or web page. When a QR code is photo-captured by… Read Article →