Category Archives: Measuring Success

Beyond Facebook Likes - Heather Robertson | Internet Marketer - Content Strategist

Beyond Facebook Likes

I’m a volunteer on a community arts board. And try as I might, I seem to be pushed/pulled into the marketing work group. I have always felt that stacking a committee with folks that don’t necessarily have the skill set brings forth interesting results. I figured they try harder. I know. It just makes sense to place artists on the art committee and car owners on the car committee. I… Read Article →

Is Your Website Pulling It's Weight - Heather Robertson Internet Marketer

How Do You Know If Your Website Is Pulling It’s Weight?

Is your website doing its job? And, more importantly, how do you know? There are approximately 110 million websites. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have too. It’s usually a ‘quick launch’ lacking a specific purpose, KPIs and no real way of measuring whether the website actually impacts their bottom line. All businesses spend a… Read Article →