Category Archives: Marketing Your Website

Google-Ad-Words-TakeII-Heather Robertson- Internet Marketer

Google AdWords: Take II

Follow-up is important. Particularly when discussing the online space where 24 hours = 1 light year – or so it seems. In July 2012, I posted Google AdWords – is it the right choice for your business? My post was not to discourage anyone from engaging in AdWords – there’s lots to be gained from PPC advertising. I simply wanted to provide some insight into AdWords to help in the decision making… Read Article →

Keep An Open Mind With Online Tools | Heather Robertson Internet Marketer

Keep An Open Mind When It Comes To Online Tools

Every 3-4 months, I unsubscribe to all my current newsletters and re-subscribe to new ones. I do this so I don’t get stale. It forces me to seek out new and interesting ideas and perspectives. My newest ‘sign-up’? The Social Media Examiner daily newsletter. It was from this newsletter that I chanced upon a very interesting podcast. Social Media Examiner’s Michael Stelzner interviewed John Janstch of Duct Tape Marketing (here’s an example of… Read Article →

Referral Marketing | Article by Heather Robertson

Adapting Marketing Tools To The New Medium

Marketing is marketing. Sure they are now talking about Web 3.0 and indeed we are learning some really interesting ways of doing business. But, the old standby marketing tools that worked 20 years ago, and continue to work now, can be adapted to online advertising. Everything old can be new again. Referral marketing, the neglected little brother of the so much more interesting and sexy direct marketing is a good candidate for… Read Article →

Is Google AdWords Right For Your Business | Heather Robertson Internet Marketer - Content Strategist

Google AdWords – Is It The Right Choice For Your Business?

Some of the most widely used utilities on the internet, like social media sites and search engines, are popular because they’re free. So how do the companies that run them make such enormous profits? The mainstay of their revenue is derived from what is known as Pay-Per-Click (PPC) advertising – those ‘sponsored links’ or ‘sponsored ads’ that appear on the search engine results page, along with hundreds of other blogs… Read Article →