Travel Tips: Keeping Your Data & Devices Safe

Travel Tips: Keeping Your Data & Devices Safe

May 18th, 2015 | No Comments »

DARK HOTEL.

Sounds like a great name for a mystery novel. In 2009, it was identified by security researchers as a new type of APT (active persistent threat) considered so sophisticated that it could be state-based espionage.

Online security is always a serious issue. Personal information and data are coveted by numerous sectors, beginning with global marketing giants, who already own oodles of information from tracking purchasing habits on loyalty cards.

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QR Codes: Fighting the ‘cool factor’ in internet marketing

QR Codes: Fighting the ‘cool factor’ in internet marketing

April 9th, 2015 | No Comments »

Recently, I was asked about incorporating a QR code in an ad. I was a little bewildered. For what purpose I inquired? The equally bewildered response was ‘you mean you don’t know?’

QRC or QR code is an ancrynom for Quick Response Code, a two dimensional bar code (see mine at the side) with encoded information for a specific item or web page. When a QR code is photo-captured by a mobile device, the ‘bits and bytes’ are de-coded to present the user with a direct link to a website, an app, or maybe specifications for an item.

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What’s your brand?

What’s your brand?

November 5th, 2013 | No Comments »

Brand identity isn‚Äôt just for the big guys. Small and medium sized businesses (SMB) also have a vested interest in having a distinct brand identity. In the digital space, articulating your company‚Äôs brand is the first step in ‚Äėoptimizing‚Äô your digital footprint. In the noisy digital world, a clear consistent brand helps differentiate your company from the competition and generate results.

The quarterly American Express Small Business Monitor found that while many Canadian SMB owners understand the importance of creating a unique brand, they appear reluctant to invest dollars in a third party resource to help. While engaging a consultant can certainly help in identifying new possibilities, there’s really no harm in handling everything internally.

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