Is-Mobile-Really-Necessary2-Heather-Robertson-Digital-Marketer

Is Your Website Mobile Friendly?

It’s been almost a year since Mobile-egeddon, the day that Google issued its edict to website owners– go mobile or else. Despite the doom and gloom, most websites appeared to have survived the algorithm update as their sites continue to appear on Google search. But that doesn’t mean that the trend towards mobile-friendly sites which began in 2012 has ended. In fact, as mobile usage continues to escalate making a… Read Article →

Let's Talk Blogging | Heather Robertson

Let’s Talk Blogging

Writing great blog posts is not just important for customer relations but critical for search engines which find and deliver the most relevant content to a consumer keyword search query. If your company is regularly creating customer focussed content, then the company website will have more opportunities to appear on search result pages. In the post, Blogging Is Good For Business I covered the value of blogging — how it provides… Read Article →

Blogging is Good for Business - Heather Robertson

Blogging Is Good For Business

Is blogging part of your digital marketing toolbox? If you’ve been shying away from posting blogs for any number of reasons, now might be the time to change and get involved. Recent digital marketing studies indicate that blogging is good for business. Content continues to be king! As search engine algorithms become smarter and more intuitive, regularly posting new, relevant web content is key to driving traffic to your site… Read Article →

Email Marketing Remains Strong - Heather Robertson

Email Marketing Remains Strong

Remember CASL? The Anti-Spam Legislation introduced by the CRTC  just over a year ago. Its mandate: to whip electronic communications – specifically email marketing — into shape and greatly reduce the mammoth amount of SPAM and un-wanted emails. The threat of non-compliance for a business was an administrative penalty up to $10-million. It all seemed very ominous and sent some worried businesses into a tail-spin. So what’s happened over the… Read Article →

Heather-Robertson-InternetMarketer-Not-Every-Business-Belongs-On-Facebook

Not Every Company Belongs On Facebook

Mark Zuckerberg cover your ears! It’s always been my contention that NOT every business belongs on Facebook. Don’t get me wrong, I think Facebook is a wonderful tool, but it doesn’t necessarily match the goals of every business. There are lots of reasons to engage in any number of social media channels, but only if they are rooted in a marketing plan with a business case and then appropriated proper resources…. Read Article →