SMB need websites for business | Heather Robertson

Are You Conducting Business Without A Website?

It’s strange to consider that there there are still SMB (small and medium sized businesses) without a company website. Susan Solovic The Small Business Expert, (Find Susan on Twitter) had the same observation. In a recent article, she used the following analogy to explain the critical importance of having a website in 2016. It’s kind of amusing. Climb into your time machine and set it for 1965. Push the big red button. Okay, you’re… Read Article →


Are You Chatting With Your Customers?

Live Chat. Another online tool with interesting opportunities. In simple terms, live chat allows businesses to assist consumers during their online buying process while recording consumer intelligence not otherwise available. But there’s no talking. Instead agents and consumers type notes through a small message box located on the website. Live chat is useful on e-commerce sites, where a quick answer could potentially avert shopping cart abandonment. On sites providing technical… Read Article →


Is Your Website Mobile Friendly?

It’s been almost a year since Mobile-egeddon, the day that Google issued its edict to website owners– go mobile or else. Despite the doom and gloom, most websites appeared to have survived the algorithm update as their sites continue to appear on Google search. But that doesn’t mean that the trend towards mobile-friendly sites which began in 2012 has ended. In fact, as mobile usage continues to escalate making a… Read Article →

Let's Talk Blogging | Heather Robertson

Let’s Talk Blogging

Writing great blog posts is not just important for customer relations but critical for search engines which find and deliver the most relevant content to a consumer keyword search query. If your company is regularly creating customer focussed content, then the company website will have more opportunities to appear on search result pages. In the post, Blogging Is Good For Business I covered the value of blogging — how it provides… Read Article →

Blogging is Good for Business - Heather Robertson

Blogging Is Good For Business

Is blogging part of your digital marketing toolbox? If you’ve been shying away from posting blogs for any number of reasons, now might be the time to change and get involved. Recent digital marketing studies indicate that blogging is good for business. Content continues to be king! As search engine algorithms become smarter and more intuitive, regularly posting new, relevant web content is key to driving traffic to your site… Read Article →