April 9th, 2015 | No Comments »
Recently, I was asked about incorporating a QR code in an ad. I was a little bewildered. For what purpose I inquired? The equally bewildered response was ‘you mean you don’t know?’
QRC or QR code is an ancrynom for Quick Response Code, a two dimensional bar code (see mine at the side) with encoded information for a specific item or web page. When a QR code is photo-captured by a mobile device, the ‘bits and bytes’ are de-coded to present the user with a direct link to a website, an app, or maybe specifications for an item.