A CRM Tool: Another great ‘cloud’ solution

A CRM Tool: Another great ‘cloud’ solution

July 20th, 2015 | No Comments »

It’s just smart to be organized.

It may seem that we’ve evolved from notes on scrap pieces of paper, but in some cases we’ve simply replaced computers for paper. Good customer record keeping facilitates a host of opportunities. A CRM (customer relationship management) tool that’s affordable, easy to manage will not only keep company records organized and current but generate new leads.

In the past, CRMs used to be overly complicated and cost prohibitive for smaller businesses. They weren’t user-friendly and required an enormous amount of computer memory and tech know-how to operate.

Now web-based or cloud solutions are introducing simple CRM tools. And there are lots of great reasons to turn to the cloud over purchasing computer software.

A business doesn’t host a cloud solution so there isn’t a costly upfront software purchase, complicated installation, and storage problem. In most cases the only requirement is to sign up and jump in.

It’s NO Surprise <br />That Content Is King – STILL

It’s NO Surprise
That Content Is King – STILL

July 4th, 2015 | No Comments »

Good content is strategic to an effective online presence. Well written content that is consumer-centric will drive new customers to your site, hands down.  And any online platform with good content will survive any algorithm update, new social media start-up or recently derived metric.

If you’re not creating new web content then you aren’t helping your business. Consumers expect to find information online. And when a company has an online profile, the consumer expectation is even greater to provide useful content that answers their questions.

Disseminating good content or content marketing is a promotional tool every business has at its finger tips.

What’s involved in creating good content?

What’s Going On With Your Website?

What’s Going On With Your Website?

June 19th, 2015 | No Comments »

There are millions of websites screaming for attention. It’s hard capturing the attention of the right consumers.

Bringing visitors to a website is the job of search engine optimization and online marketing. But once a consumer has landed on a site, moving them down the sales funnel is the job of the website.  Having an enchanting yet functional website that makes learning and transacting easy and fun encourages consumer engagement.

Over the last five years, most businesses have corrected three common website design features that can detract consumers from engaging in a site:

> Big photos that don’t download quickly
> Bad content, whether it’s expired, missing or partial – expired being the worst
> Missing contact information, which of late has become even more important for search results

While these are my top three design don’ts – there are several others that are just as critical.