Your Online Reputation Needs Managing Too!

Your Online Reputation Needs Managing Too!

August 18th, 2015 | No Comments »

If a customer telephoned or walked into a ‘brick-and-mortar’ operation to raise a complaint, no doubt the management team would immediately jump into action.

Conversely, if a customer contacted a business to compliment them on a job well done, the same team would want to acknowledge not only the customer’s efforts but also their loyalty.

The same holds true online. Every business needs to think about managing its reputation online where every day presents a new opportunity to connect with a customer.
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Avoiding Them ‘Phishing’ Internet Scams!

Avoiding Them ‘Phishing’ Internet Scams!

August 4th, 2015 | No Comments »

Honestly, the digital space should declare a fifth season and label it SCAM-time. While anytime is SPAM/SCAM time, in early spring and late summer it’s seemingly more bountiful.

Business SCAM emails are slightly more difficult to recognize, because they are a little more sophisticated than the standard ‘419’ request for an ill relative. They look professional and sport some pretty heavy credentials. And, they have a hook. It begins with an alert to a failing in your website – and how it can be easily and readily fixed.

How do you identify ‘scam’ SEO (search engine optimization) emails from credible ones?
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A CRM Tool: Another great ‘cloud’ solution

A CRM Tool: Another great ‘cloud’ solution

July 20th, 2015 | No Comments »

It’s just smart to be organized.

It may seem that we’ve evolved from notes on scrap pieces of paper, but in some cases we’ve simply replaced computers for paper. Good customer record keeping facilitates a host of opportunities. A CRM (customer relationship management) tool that’s affordable, easy to manage will not only keep company records organized and current but generate new leads.

In the past, CRMs used to be overly complicated and cost prohibitive for smaller businesses. They weren’t user-friendly and required an enormous amount of computer memory and tech know-how to operate.

Now web-based or cloud solutions are introducing simple CRM tools. And there are lots of great reasons to turn to the cloud over purchasing computer software.

A business doesn’t host a cloud solution so there isn’t a costly upfront software purchase, complicated installation, and storage problem. In most cases the only requirement is to sign up and jump in.
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