What’s your brand?

What’s your brand?

November 5th, 2013 | No Comments »

Brand identity isn’t just for the big guys. Small and medium sized businesses (SMB) also have a vested interest in having a distinct brand identity. In the digital space, articulating your company’s brand is the first step in ‘optimizing’ your digital footprint. In the noisy digital world, a clear consistent brand helps differentiate your company from the competition and generate results.

The quarterly American Express Small Business Monitor found that while many Canadian SMB owners understand the importance of creating a unique brand, they appear reluctant to invest dollars in a third party resource to help. While engaging a consultant can certainly help in identifying new possibilities, there’s really no harm in handling everything internally.

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Social Media Sizing Cheat Sheet

Social Media Sizing Cheat Sheet

June 25th, 2013 | 1 Comment »

This is a shout out to LunaMetrics for great content marketing – and not just once but twice!

I’m a wordsmith. Sure, I can import a photo and crop-it decently but getting things to fit is another matter. The other day I was trying to squeeze a photo into a Twitter Profile Pic. Did you know that Twitter does not provide the required dimensions in their help center?

But that doesn’t matter anymore – because when I searched ‘what are the dimensions for the Twitter profile pic’ up popped the INFOGRAPHIC: The Ultimate Complete Final Solution Social Media Sizing Cheat Sheet.

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KYC – Know Your Customer

KYC – Know Your Customer

May 20th, 2013 | No Comments »

The Toronto Boat Show (TIBS) has an interesting marketing initiative – the  I Love Boating Photo Contest.

This is not a new idea for the Toronto Boat Show. In fact, the first TIBS photo contest dates back to when boaters submitted real photographs. Judging was a nightmare, having to sift through piles and re-piles of ‘reflective’ photos to determine a winner.

The winning photos and honourable mentions were really enlarged and placed on banners that hung from the halls of the Direct Energy at showtime. Real boats. Real boaters. Great photos. What could be better?

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