Brand identity isnâ€™t just for the big guys. Small and medium sized businesses (SMB) also have a vested interest in having a distinct brand identity. In the digital space, articulating your companyâ€™s brand is the first step in â€˜optimizingâ€™ your digital footprint. In the noisy digital world, a clear consistent brand helps differentiate your company from the competition and generate results.
The quarterly American Express Small Business Monitor found that while many Canadian SMB owners understand the importance of creating a unique brand, they appear reluctant to invest dollars in a third party resource to help. While engaging a consultant can certainly help in identifying new possibilities, thereâ€™s really no harm in handling everything internally.