QR Codes: Fighting the ‘cool factor’ in internet marketing

QR Codes: Fighting the ‘cool factor’ in internet marketing

April 9th, 2015 | No Comments »

Recently, I was asked about incorporating a QR code in an ad. I was a little bewildered. For what purpose I inquired? The equally bewildered response was ‘you mean you don’t know?’

QRC or QR code is an ancrynom for Quick Response Code, a two dimensional bar code (see mine at the side) with encoded information for a specific item or web page. When a QR code is photo-captured by a mobile device, the ‘bits and bytes’ are de-coded to present the user with a direct link to a website, an app, or maybe specifications for an item.

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What’s your brand?

What’s your brand?

November 5th, 2013 | No Comments »

Brand identity isn‚Äôt just for the big guys. Small and medium sized businesses (SMB) also have a vested interest in having a distinct brand identity. In the digital space, articulating your company‚Äôs brand is the first step in ‚Äėoptimizing‚Äô your digital footprint. In the noisy digital world, a clear consistent brand helps differentiate your company from the competition and generate results.

The quarterly American Express Small Business Monitor found that while many Canadian SMB owners understand the importance of creating a unique brand, they appear reluctant to invest dollars in a third party resource to help. While engaging a consultant can certainly help in identifying new possibilities, there’s really no harm in handling everything internally.

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Social Media Sizing Cheat Sheet

Social Media Sizing Cheat Sheet

June 25th, 2013 | 1 Comment »

This is a shout out to LunaMetrics for great content marketing – and not just once but twice!

I’m a wordsmith. Sure, I can import a photo and crop-it decently but getting things to fit is another matter. The other day I was trying to squeeze a photo into a Twitter Profile Pic. Did you know that Twitter does not provide the required dimensions in their help center?

But that doesn’t matter anymore – because when I searched ‘what are the dimensions for the Twitter profile pic’ up popped the INFOGRAPHIC: The Ultimate Complete Final Solution Social Media Sizing Cheat Sheet.

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